Head, Clients & Markets

Job Summary

Head of Clients & Markets manage and direct the Clients & Markets function and to respond to business development opportunities quickly, appropriately and with high quality for the Firm. He/she will be responsible for developing and implementing a cohesive strategy that will organise KPMG Nigeria’s business development and market engagements to deliver value.

Job Details

Marketing Strategy & Planning

• Assist the Partner & Head, Strategy and Markets in championing and facilitating the development and implementation of the firm’s marketing strategy and plans to effectively position the firm in key markets and maximize the firm’s brand and enterprise value
• Develop an annual marketing plan, establishing marketing objectives, strategies, and projects. Ensure high standards of marketing planning, implementation, and control
• Develop and recommend appropriate promotional campaigns, events, and media to enhance the firm’s brand awareness and value.
• Assist Partners and Managers plan and manage their individual targeting and marketing activities
• Track opportunities and financial targets of defined marketing plans.
• Maintains connections with the global network to ensure Promise is consistently delivered
• Leverages and communicates GSM initiatives for benefit of member firm
• Implements KPMG Way
• Role models Client Lead Partner behaviours
• Coaches partner group in sales and business development

Line of Business (LOB)

• Under the direction of the Partner & Head, Strategy and Markets, develop a LOB Program.
• Assist in facilitating effective bundling and cross-selling across service lines in line with client’s needs and expectations

Client Care Assessment

• Coordinate an annual client assessment programme
• Help to determine client selection criteria, interviewers, procedures for review, and ensure that reviews are made in accordance with guidelines for interviewers and that feedback is captured and the client assessment policy is followed

Proposal Development

• Coordinate the proposal development process, ensuring adequate support and resources are applied to all proposals and other client prospecting activities. Mobilize and facilitate the pooling of appropriate resources from the firm and the broader KPMG global network to ensure that we win new business opportunities
• Maintain and regularly update the database of the firm’s collective engagement experience, credentials and contacts to provide a quick and accurate source of information for expressions of interest, statements of qualification and proposals in various lines of business, industry sectors, and areas of professional services

Research & Information Services

• Collect and disseminate data and analyses of the Firm’s markets, competition and industry-specific issues including market share analysis

Knowledge Management

• Interpret the global, firm-wide vision of KPMG as an information/knowledge-based organisation into a national context
• Provide assistance to division’s knowledge managers to develop knowledge sharing and knowledge management strategies and systems according to their needs. Help them to manage the process and ensure adherence to Brand Central regulations when capturing and submitting high value content to KPMG’s intranet
• Work in partnership with other units to ensure the microweb is used as a channel for knowledge and information dissemination

Communications/BR&C

• Ensure compliance with Brand & Regulatory Compliance standards for all communication, internal and external documentation and enforce compliance
• Liaise with relevant practice staff and external suppliers (e.g. advertising agencies, research agencies), as necessary

Events management

• Oversee the organisation of business events, conferences, seminars and workshops to market the firm’s products and services.
• Develop clear objectives and key performance indicators to evaluate the success of the event

Requirements

You’ll help our teams succeed if you have:

• A minimum of a Second-Class Upper grade from a recognized university
• Bachelor's degree in any discipline
• A Masters’ Degree will be an added advantage 
• Demonstrated experience in designing and implementing comprehensive marketing strategies to create awareness of the firm’s products and services
• Extensive experience in working with senior management team and other stakeholders to drive marketing of product and services
• Strong experience in Brand management and corporate communications
• Demonstrated knowledge of marketing and propositions in a Professional Services firm
• Proven experience in programme and product marketing design
• Able to advise and support functions & client teams in devising and maturing their go-to-market approach
• Extensive experience in generating and implementing ideas for promotional events, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Demonstrated experience in execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Proven executive and charismatic presence when dealing with top clients and influencers
• Onstage presence and strong influencing and motivational skills
• Strategic thinking recognized by management and peers
• Emotional resilience -high ability to influence –generate buy-in without traditional support of a function
• Respected member of the business community
• Able to work and motivate cross-functionally and cross-border within existing operating model
• BD role model and coach-providing strategic advisory and coaching on business development and pursuits
• Strong negotiator and influencer
• Tooling, Metrics and Reporting
• Excellent people and project management skills

About Company

KPMG Professional Services

https://home.kpmg.com/ng

KPMG Professional Services and KPMG Advisory Services are the KPMG member firm in Nigeria. The partners and people have been operating in Nigeria sinc e 1978, providing multidisciplinary professional services to both local and intern ational organisations within the Nigerian business community.Our vision is to build and sustain our reputation as the best firm to work with by ensuring our people, clients and communities achieve their full potential. At KPMG, we are committed to working with our clients to cut through complexities of the business world finding solutions and adding value. Our combination of international and local market knowledge and perspective give us an edge in the professional services industry in Nigeria. This combination enables the Nigerian practice to add real value by developing strategies that give the firms clients a distinct edge over their competitors. As one of the leading providers of professional services, KPMG knows that the success and growth of the firm also depends on the success and growth of the Nigerian economy. Hence, it champions progressive change and makes the future happen for its clients, people and the community, thereby enabling Nigerias success. The firm is involved in the formulation of economic policies for Nigeria through the Nigerian Economic Summit Group. The firm has a full complement of 46 partners and over 1000 trained and dedicated professional staff; with deep industry skills and competencies in audit, tax a nd advisory services. KPMG has worked for clients in the public and private sec tor in Nigeria and in several other countries, helping to transform business perf ormance and operations.