BD – Sector & Markets Programme, One Africa

Job Summary

Title: Business Development – Sector and Markets Programme, One Africa Location: One Africa (Flexible within Africa) Reports to: Head of Clients and Markets, Africa Level: Associate Director Role Summary The Associate Director, Business Development – Sector and Markets Programme will be responsible for leading and executing the Sector and Markets Programme across KPMG’s One Africa. This role is central to driving sector-focused growth strategies, enhancing market penetration, and ensuring strong alignment between regional business development initiatives and KPMG’s strategic objectives. As the key driver of sector and market initiatives, the individual will work closely with Africa Tier 1 & 2 Sector Leaders/Partners, Lead Partners of Key Accounts, Country Business Development teams, and Global/Regional stakeholders to identify opportunities, strengthen client relationships, and position KPMG as the preferred advisor in key sectors across Africa.

Job Details

Key Responsibilities

1. Sector & Market Strategy Development

• Lead the development and execution of the One Africa Sector and Markets Programme, ensuring alignment with the firm’s regional growth priorities.
• Drive sector-based go-to-market strategies, leveraging market insights, client needs, and competitor intelligence.
• Collaborate with Africa Tier 1 & 2 Sector Leaders/Partners and Global Sector Leads to define focus areas, investment priorities, and client targeting strategies.

2. Business Development & Market Penetration

• Identify and drive new business opportunities within key sectors by working with Sector Leaders, Lead Partners of Key Accounts, BD teams, and Client Leads.
• Develop and implement strategic account-based growth initiatives for priority clients.
• Support sector leaders in designing sector-specific solutions and value propositions that align with market demands.

3. Key Client Engagement & Relationship Management

• Support the development and execution of Africa-wide key client programs, ensuring a structured and coordinated approach to client relationship management.
• Partner with the Lead Partners of Key Accounts to enhance client coverage models, account plans, and sales effectiveness.
• Facilitate cross-border collaboration to improve One Africa client service delivery.

4. Market & Competitive Intelligence

• Provide ongoing market intelligence on emerging sector trends, competitor activities, and regulatory developments that impact KPMG’s positioning.
• Work closely with the Insights and Research teams to generate thought leadership and client-relevant insights.

5. Internal Stakeholder Collaboration & Leadership

• Act as the central coordinator and champion for the Africa Sector and Markets Programme, ensuring engagement across all KPMG Africa offices.
• Work closely with Africa Tier 1 & 2 Sector Leaders/Partners, Lead Partners of Key Accounts, country BD teams, marketing teams, and global networks to align business development efforts.
• Foster a high-performance culture by coaching and mentoring BD professionals across Africa.

Key Performance Indicators (KPIs)

• Revenue Growth: Contribution to sector-based revenue growth and new client wins.
• Market Expansion: Success in increasing KPMG’s market share in priority sectors.
• Client Engagement: Improvement in key client satisfaction and retention scores.
• Go-To-Market Execution: Implementation and effectiveness of sector-focused initiatives.
• Collaboration & Leadership: Effective engagement across Africa Tier 1 & 2 Sector Leaders/Partners, Lead Partners of Key Accounts, and other key stakeholders.

Requirements

Qualifications & Experience

• Bachelor’s degree in Business, Economics, Strategy, or related field (MBA preferred).
• 10+ years of experience in business development, sector strategy, or markets-focused roles within professional services or a related industry.
• Proven ability to develop and execute sector-based business development strategies.
• Strong commercial acumen with experience in driving revenue growth.
• Exceptional stakeholder management and ability to work in a matrixed, multi-country environment.
• Strong knowledge of African markets and key industry sectors.

Key Competencies

• Strategic Thinking – Ability to design and implement growth-focused sector strategies.
• Business Development Excellence – Strong track record in identifying and converting market opportunities.
• Stakeholder Engagement – Effective in influencing senior partners, sector leaders, and global stakeholders.
• Collaboration & Leadership – Ability to drive cross-border initiatives and work in a One Africa context.
• Analytical & Market Insight – Strong understanding of African market trends and industry dynamics.

This role is ideal for a dynamic, commercially driven professional who thrives in a pan-African environment, with the ability to shape and execute KPMG’s Sector and Markets Programme across the continent.

About Company

KPMG Professional Services

https://home.kpmg.com/ng

KPMG Professional Services and KPMG Advisory Services are the KPMG member firm in Nigeria. The partners and people have been operating in Nigeria sinc e 1978, providing multidisciplinary professional services to both local and intern ational organisations within the Nigerian business community.Our vision is to build and sustain our reputation as the best firm to work with by ensuring our people, clients and communities achieve their full potential. At KPMG, we are committed to working with our clients to cut through complexities of the business world finding solutions and adding value. Our combination of international and local market knowledge and perspective give us an edge in the professional services industry in Nigeria. This combination enables the Nigerian practice to add real value by developing strategies that give the firms clients a distinct edge over their competitors. As one of the leading providers of professional services, KPMG knows that the success and growth of the firm also depends on the success and growth of the Nigerian economy. Hence, it champions progressive change and makes the future happen for its clients, people and the community, thereby enabling Nigerias success. The firm is involved in the formulation of economic policies for Nigeria through the Nigerian Economic Summit Group. The firm has a full complement of 46 partners and over 1000 trained and dedicated professional staff; with deep industry skills and competencies in audit, tax a nd advisory services. KPMG has worked for clients in the public and private sec tor in Nigeria and in several other countries, helping to transform business perf ormance and operations.